Master of Business Administration
(Business Analytics)
Programme Overview
The Master of Business Administration (Business Analytics) is a two-stage postgraduate programme designed to develop advanced business, leadership and analytical capability within contemporary organisational environments.
The programme integrates advanced taught learning with supervised research and applied investigation, enabling learners to develop strategic thinking, analytical competence, datadriven decision-making capability and professional skills relevant to complex and dynamic business contexts.
Stage 1 develops advanced managerial and analytical capability through specialist taught modules focused on business analytics, data science, predictive analytics, machine learning applications, strategic management, leadership and financial decision-making. The programme enables learners to apply analytical tools and evidence-based approaches to support organisational performance, strategic planning and business innovation.
Stage 2 focuses on independent research, advanced investigation and applied problemsolving through a Research Proposal module and a substantial Management Investigation (Capstone Project).
The programme supports progression into senior professional, managerial and analytical roles across a wide range of industries and organisational contexts, while also preparing learners for further academic and professional development.
Course Information
Course Objective
Develop Expertise in Business Analytics
Build advanced knowledge and specialist expertise in business analytics, data-driven decision-making, and strategic management within contemporary organisational environments.
Apply Data Science & AI Technologies
Enable the effective application of data science, predictive analytics, machine learning, and AI technologies in strategic and operational business decision-making.
Interpret & Communicate Analytical Insights
Develop the ability to critically evaluate, interpret, and communicate analytical insights to support innovation, organisational performance, and ethical decision-making.
Strengthen Strategic & Research Capabilities
Enhance analytical, strategic, and research capabilities relevant to contemporary business and organisational challenges.
Build Evidence-Based Decision Skills
Develop independent research capability and evidence-based decision-making skills within business analytics and management contexts.
Advance into Analytics & Strategy Leadership
Prepare learners for progression into senior managerial, analytics, and data strategy roles, along with further academic and professional development.
Programme Outcomes
- Critically evaluate key business analytics concepts, tools and frameworks relevant to contemporary organisational decision-making environments.
- Demonstrate comprehensive understanding of data governance, AI ethics and responsible analytics frameworks in diverse business contexts.
- Apply advanced knowledge of business analytics, data science and machine learning applications across key business functions to support strategic decisionmaking.
- Assess the strategic impact of data, AI and digital transformation on organisational performance and business decision-making.
- Analyse and synthesise complex datasets and business information to identify strategic insights, issues and opportunities for organisational improvement.
- Develop innovative and evidence-based solutions to hospitality and tourism management challenges.
- Critically evaluate the outputs of analytical models, including their assumptions, limitations and implications for strategic decision-making.
- Design and implement business analytics projects, applying appropriate analytical tools, data management techniques and performance metrics.
- Apply business analytics tools and techniques, including data visualisation, predictive modelling and machine learning, to support strategic planning and decision-making.
- Conduct applied business research and data analysis, including data collection, processing and interpretation, to support strategic analytics initiatives.
- Communicate data insights and analytics findings effectively to a range of technical and non-technical stakeholders using appropriate visualisation and presentation formats.
- Demonstrate leadership, teamwork and collaborative problem-solving skills in designing and delivering data-driven business solutions.
- Apply reflective practice and self-direction to support continuing professional development in business analytics and emerging data technologies.
Course Structure
The Master of Business Administration (Business Analytics) is structured as an integrated two-stage postgraduate programme comprising a taught Postgraduate Diploma stage and a final MBA research stage, totalling 180 credits at Level 7.
Stage 1 – Taught Stage (120 Credits)
Stage 1 consists of the Postgraduate Diploma (PGDip) in Business Analytics, which develops advanced business knowledge, strategic awareness, leadership capability, analytical competence and applied managerial skills relevant to contemporary organisational environments.
The taught stage enables learners to critically engage with business analytics and datadriven management disciplines, including strategic management, leadership and governance, data science, predictive analytics, machine learning applications and financial decision-making. The programme supports the development of analytical and strategic capabilities required to evaluate data, generate organisational insight and support evidencebased business decision-making.
Successful completion of Stage 1 provides learners with the academic and professional foundation required to progress to the MBA research stage.
Stage 1 Modules
| Module No | Module Name | Credits |
|---|---|---|
| M07001 | Strategic Management | 15 |
| M07002 | Leadership and Governance | 15 |
| M07003 | Advanced Business Research Methods | 15 |
| M07004 | Financial Management and Decision Making | 15 |
| M07005 | Business Analytics | 15 |
| M07101 | Data Science for Business | 15 |
| M07102 | Predictive Analytics and Decision Making | 15 |
| M07105 | Machine Learning Applications | 15 |
| Total Credits | 120 |
Exit Awards
- Learners who successfully complete 60 credits may be awarded a Postgraduate Certificate (PGCert) in Business Analytics.
- Learners who successfully complete 120 credits may be awarded a Postgraduate Diploma (PGDip) in Business Analytics.
Stage 2 – MBA Research Stage (60 Credits)
Stage 2 consists of supervised research and applied investigation through a Research Proposal module and a substantial Management Investigation (Capstone Project).
This stage enables learners to integrate and apply advanced business, management and leadership knowledge in the investigation of complex organisational, managerial or strategic challenges within contemporary business environments.
Learners are expected to undertake independent research, critically evaluate evidence, apply appropriate research methodologies and develop strategically relevant and evidencebased recommendations or solutions.
Stage 2 Modules
| Module Code | Module Title | Credits |
|---|---|---|
| M08001 | Research Proposal | 20 |
| M08002 | Management Investigation (Capstone Project) | 40 |
| Total Credits | 60 |
Successful completion of both Stage 1 and Stage 2 leads to the award of Master of Business Administration (Business Analytics).
Teaching & Assessment
Delivery is designed to support advanced, research-led and applied learning through a range of academically rigorous and professionally relevant teaching and learning approaches, including:
- Lectures, workshops and seminars
- Case studies, business simulations and applied organisational activities
- Research supervision and academic mentoring
- Online learning resources and discussion forums
- Independent study and guided reading
- Peer learning, collaboration and research presentations
Teaching and learning activities support both theoretical understanding and practical application within data-driven organisational environments. Where appropriate, learners will engage with real-world business analytics and data scenarios, enabling the application of analytical frameworks, data interpretation techniques and evidence-based decision-making approaches to contemporary organisational challenges
Entry Requirement
Applicants must have:
- A recognised Level 6 qualification (e.g. Bachelor’s degree) in a relevant subject area
- English language proficiency evidenced through Medium of Instruction (MOI) or an equivalent recognised English language qualification.
Relevant managerial, professional or entrepreneurial experience equivalent to a minimum of three years is desirable.
Learners progressing through the integrated programme may normally demonstrate this through prior or concurrent professional experience gained before or during the programme.
Applicants with an appropriate Level 7 Postgraduate Diploma in a cognate subject area may be eligible for advanced entry into Stage 2, subject to institutional regulations and recognition of prior learning policies.
Progression Opportunities
To be awarded the Master of Business Administration (Business Analytics), learners must:
- Successfully complete Stage 1 (120 credits)
- Successfully complete Stage 2 (60 credits)
- Achieve a total of 180 credits at Level 7
Join a generation of students who think globally and act locally.
