BBA - Bachelor of Business Administration
Programme Overview
The Bachelor of Business Administration (BBA) is an undergraduate degree programme designed to provide students with a comprehensive understanding of the business world. It typically combines courses in accounting, finance, economics, marketing, management and organisational behaviour. It is designed to develop strategic thinking, leadership capabilities and commercial acumen. Blending academic rigour with hands-on learning and real-world case studies, the BBA programme prepares students to navigate and succeed in today’s fast-paced, ever-evolving business environment.
The BBA degree provides a strong foundation in business and is tailored to a student’s individual career interests or aspirations. Upon completion, graduates will be well-equipped for a broad range of roles across sectors, from entrepreneurship to corporate leadership. It is also an excellent starting point for those who aspire to pursue an MBA or other advanced degree.
Course Information
Course Objective
Programme Outcomes
- Develop a conceptual understanding of business concepts.
- Understand the principles of accounting, economics, marketing and management.
- Develop problem-solving, analytical and communication skills.
- Gain knowledge of business law and ethics.
- Understand the global business environment.
- Develop the ability to make decisions and work collaboratively in teams.
- Understand the importance of technology and its impact on business.
- Learn the basics of financial management and budgeting.
- Develop leadership and critical thinking skills.
- Gain knowledge on marketing principles and consumer behaviour.
Course Structure
Teaching & Assessment
Entry Requirement
To enrol onto our undergraduate programmes, UK students will typically need one of the below:
- 3 A-levels; or
- BTEC Level 3 Extended Diploma in business or a relevant subject; or
- Any equivalent qualification.
Progression Opportunities
Joining Route
UK to India. 1yr London + 2yr India.
Start your programme in London, complete it in India. Ideal for UK-based and international students looking to gain a rich cultural and academic experience in South Asia while earning a globally relevant degree.
- Begin your BBA journey at ISBM University London.
- Study foundation and core business modules in the UK.
- Transfer to our main Indian campus in Chhattisgarh for advanced specialisations.
- Benefit from affordable tuition, diverse peer networks and a globally recognised Indian degree.
This route is perfect for students seeking an international education without the high cost of a full UK degree. Add international value to your Indian degree and prepare for leadership roles across global markets.
Your Degree
Regardless of your chosen track, your final qualification is awarded by ISBM University India, accredited by the University Grants Commission (UGC). A Certificate of Global Learning from ISBM University London will also be awarded to all students who successfully complete the international component.
Career-Ready & Globally Oriented
Our dual-location model gives students from the UK, India and beyond, the unique opportunity to begin their journey either in London or India and complete their studies across both countries, combining the academic rigour of Indian education with the international perspectives of the UK.
Programme Benefits:
- Cross-cultural communication skills
- Practical exposure to international markets
- A powerful alumni network across continents
Join a generation of students who think globally and act locally.
